Target Neutral was set up in 2006 as part of BP's broader commitment to practical sustainability. It is a not-for-profit carbon management program, which encourages consumers to reduce, replace and neutralise their carbon emissions from transport. BP covers Target Neutral's operating costs ensuring that all the money paid to offset is used to support genuine carbon offset projects that also have positive local environmental and socio-economic benefits.
Carbon released into the atmosphere by London 2012 spectators is estimated to be the second largest source of carbon related to the Games and two thirds of these spectator emissions – estimated to be several hundred thousand tonnes of carbon dioxide emissions – will arise from spectator travel to and from the Games events.
In supporting the ambition for London 2012 to be the most sustainable Games possible, BP Target Neutral has announced that they are inviting London 2012 ticketholders, from across the world, to try and set a new world record for the most number of people offsetting their travel carbon to a single event.
In so doing, BP's not-for-profit Target Neutral carbon management scheme is seeking to create awareness of the environmental impact of all journeys and will invite ticketholders to sign up to have their travel carbon footprint offset at no cost to themselves.
As the London 2012 official Carbon Offset Partner, BP Target Neutral will be providing the administration and funds to offset the carbon emissions from Games-related travel of ticketholders. The more people that sign up, the more Target Neutral can support low carbon development projects worldwide.
All carbon emissions will be offset from a portfolio of six carbon offset projects that have been chosen to represent each continental region participating in the Games. These projects have been carefully selected and are compliant with ICROA Code of Best Practice.
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